... and What Makes Us Different

Continuous editorial coverage doesn't "just happen." It requires know-how, persistence, creativity, close media contact and constant follow-up. With seasoned public relations professionals and former journalists on staff, Isser & Associates offers professionalism, personal attention, solid contacts in the markets we serve and a substantial record of success.

We have built a reputation as one of the leading public relations agencies in the lawn & garden/home improvement markets. We have developed a niche in the industrial and construction markets. We also have strong ties to the Long Island and New York metropolitan media for local clients.

Michael Isser, President

For 35 years, Mike Isser has planned and executed successful publicity programs for manufacturers, organizations and trade associations. Before starting Isser & Associates in 1985, he held senior management positions at several public relations and advertising agencies in New York City. He has also worked for trade associations, as an editor for an industrial firm and as a sports writer. 

With a bachelor's degree in journalism and a master's degree in marketing, Mike Isser has the education and experience to understand and execute effective marketing-oriented strategies. He also served as a lecturer in public relations, advertising and sales promotion as an adjunct on the college level.

He is the only public relations professional to be a member of both The Garden Writers Association (GWA) and the National Association of Home & Workshop Writers (NAHWW) and to have been a member of the Turf Ornamental Communicators of America (TOCA).

Contact Mike Isser: mikeisser@isserpr.com