For our public relations clients, Isser & Associates offers:

How can PR help your company? Click here to read about the success of one of our clients.

When compared to paid advertising, a successful publicity placement in key consumer, trade, business or local media has greater believability (see comparison of publicity vs. advertising).

To be effective, publicity must be executed with professionalism and persistence. With a planned publicity program in place, editors come to expect — and respect — material on an ongoing basis. Magazine and newspaper editors and television/radio program producers are inundated with publicity material and must make quick judgments on a daily basis based on the newsworthiness and professionalism of each piece.

With former journalists and editors on our staff, we know what appeals to columnists and editors -- and know how to target our publicity to rise to the top of the in-box. 

Regular new product announcements, corporate news, feature stories or a series of how-to tips — plus telephone follow-up or personal contact — help establish the organization, through its professional public relations representative, as a credible source of information in the field. 

In addition to generating editorial exposure, an effective public relations program helps create effective "two-way" communication between the organization and the media: that is, the media will first seek information from trusted sources and is more likely to use that organization's  publicity materials.

Click here to see the most recent news releases Isser & Associates has prepared for our clients. Click here to see consumer or trade results. Or click here to read about our direct mail capabilities.